Chief Marketing Officer Council expands into Europe
The Chief Marketing Officer (CMO) Council, a group of senior marketing executives in the technology industry, is expanding into Europe with the formation of CMO Council Europe.
The Chief Marketing Officer (CMO) Council, a group of senior marketing executives in the technology industry, is expanding into Europe with the formation of CMO Council Europe.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.