HP global chief defects to Apple

Hewlett-Packard’s (HP) top marketer, Allison Johnson, is leaving the company to be vice-president of worldwide marketing communications at rival Apple.

Johnson was vice-president of marketing at HP and a trusted adviser of recently departed chief executive Carly Fiorina. She will work with Apple chief executive Steve Jobs on the company’s advertising, marketing, communications and creative services.

HP says her departure is unrelated to Fiorina’s, adding that Johnson resigned on February 4 but was asked to stay on until after the company reports first-quarter earnings were revealed this week. Her last day is Friday.

Johnson joined HP in 1999 from IBM, where she worked on the company’s e-business strategy. Before that, she was an independent marketing communications contractor at Apple. At HP, Johnson was one of Fiorina’s fiercest defenders and was responsible for the “+HP = everything is possible” advertising campaign.

Fiorina resigned as chief executive last week after being ousted by the company’s board, which is said to be frustrated with the company’s sluggish performance and the disappointments of the 2002 merger with Compaq.

Last year, Neta Tully was promoted to UK marketing director at HP, replacing Ian Curtis, who now heads the UK software business. Her appointment followed Amanda Mackenzie’s arrival as vice-president of marketing for Europe last summer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here