SMP wins Wall’s below-the-line account
SMP has won the below-the-line account for Wall’s ice cream after a competitive pitch again incumbent Chilli and an undisclosed agency.
SMP has won the below-the-line account for Wall’s ice cream after a competitive pitch again incumbent Chilli and an undisclosed agency.
Hewlett-Packard’s (HP) top marketer, Allison Johnson, is leaving the company to be vice-president of worldwide marketing communications at rival Apple. Johnson was vice-president of marketing at HP and a trusted adviser of recently departed chief executive Carly Fiorina. She will work with Apple chief executive Steve Jobs on the company’s advertising, marketing, communications and creative […]
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
Sony Ericsson is to launch digital Walkman phones to tap into the mobile music market. The company hopes to build on the Walkman brand heritage.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?