Fiat has announced that Alfa Romeo chief Karl-Heinz Kalbfell is to take on responsibility for the Maserati marque after it was moved out of the Ferrari stable and aligned with Alfa. The appointment follows last week’s ousting of head of Fiat Auto, Herbert Demel, after 15 months in the job.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.