COI Communications shortlists five agencies for radio buying account
COI Communications’ shortlist for its £20m radio buying account is Carat, MindShare, Starcom, Zenith Optimedia and incumbent OMD.
COI Communications’ shortlist for its £20m radio buying account is Carat, MindShare, Starcom, Zenith Optimedia and incumbent OMD.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.