Guardian publishes Formula One season
The Guardian is publishing a 68-page guide to the Formula One season next Monday (February 28). The special will be supported by a television and radio campaign created by DDB London.
The Guardian is publishing a 68-page guide to the Formula One season next Monday (February 28). The special will be supported by a television and radio campaign created by DDB London.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.