Orange to take legal action against Stelios
Orange is to take legal action against easy entrepreneur Stelios Haji-Ioannou over his plans to use the colour orange for his rival mobile phone service easyMobile, set to launch next month.
Orange is to take legal action against easy entrepreneur Stelios Haji-Ioannou over his plans to use the colour orange for his rival mobile phone service easyMobile, set to launch next month.
I’d like to clarify points raised in your news piece “CIM searching for director to stem membership loss” (MW February 10). Unfortunately, the article takes a rather simplistic view of the Chartered Institute of Marketing’s membership numbers without providing the proper context, and therefore does not paint an accurate picture. It is important to realise […]
Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare
Concerned moralisers have long contended, to little avail, that professional footballers’ poor behaviour on and off the pitch is contributing to a rise in yobbishness among the nation’s youth. The Diary has at last found evidence that these Cassandras may be partly right – but it’s not impressionable teenagers who are being led astray. For […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.