Unilever’s restructure ‘makes us more like P&G’

Unilever is to replicate the business structure of rivals Procter & Gamble and L’Oréal as part of its plan to restructure the troubled company.

Unilever is to replicate the business structure of rivals Procter & Gamble and L’Oréal as part of its plan to restructure the troubled company.

In an exclusive interview with Marketing Week, brand chief Simon Clift says: “Unilever’s structure is moving closer to rival companies Procter & Gamble and L’Oréal. This is a radical change for the company.”

Meanwhile, Clift has also taken an “expanded” role at the company following its “radical” reorganisation (MW last week).

The former marketing president for home and personal care takes on the new title of president for personal care, dropping the home products side of his responsibilities, which includes brands such as Comfort, Domestos and Persil, as he assumes widely extended new reporting responsibility.

A home products president, who will, like Clift, report to board-level home and personal care president Ralph Kugler, is likely to be announced shortly.

Under the new structure, marketers on personal care brands such as Dove, Lux and Lynx/Axe from around the world will report directly to Clift, greatly expanding the number of managers he oversees.

Previously, central brand teams would encourage local markets to adopt brand activity, but the final decision was left to them. Under the new structure, the global brand development team will be under central control.

Clift adds: “I will be responsible for personal care, so everybody in personal care in Japan, the US and Europe, for instance, will report to me as opposed to the situation in the past where I had a global team that tried to coax people into doing the right thing. Because I am going from having 60 people reporting to me to having thousands, I am only doing personal care.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here