Kelvin MacKenzie, chairman and chief executive of TalkSport-owned The Wireless Group, plans to take the radio company private, five years after it floated. The &£100m deal is understood to be backed by private equity house Veronis Suhler Stevenson and the group’s existing investors.
BT hopes to build its broadband business with plans to offer subscribers faster connections at no extra cost.
The BBDO network is facing criticism for using chimpanzees in its advertisements for a second time in quick succession. The work of French agency CLM BBDO, the current Pepsi Max television ad has come under fire from animal protection groups. One of the ads features a young chimpanzee driving a taxi. Abbott Mead Vickers.BBDO (AMV) […]
Allied Domecq has lost another senior marketing figure following the departure of vice-president of global sponsorship Steven Sparrow. He is the third senior marketing executive to quit in recent months, Sparrow reported to Simon Stewart, senior vice-president of marketing. Stewart took over responsibility for the division after the suspension and resignation of chief marketing officer […]
It is always interesting to learn of new ways for understanding consumer behaviour and your article on neuromarketing is no exception (MW February 3).ÂHowever, with so many manufacturers still failing to get products to market effectively there should be more emphasis on fulfilling brand promise to those who want to buy, rather than trying to […]
Masterfoods UK marketing director for snackfood David Teasdale has been promoted to managing director of the division. It is understood that he will retain his marketing responsibilities. The change in title is thought to be in recognition of the role that Teasdale has been doing for Masterfoods since joining the UK division from Cananda in […]
British Quality Chicken has launched a new logo featuring the Union Jack and a new slogan, ‘Roast it, grill it, eat it, love it’, as part of its marketing campaign for this year.
The BBDO network is facing criticism for using chimpanzees in its advertisements for a second time in quick succession. The work of French agency CLM BBDO, the current Pepsi Max television ad has come under fire from animal protection groups. One of the ads features a young chimpanzee driving a taxi. Abbott Mead Vickers.BBDO (AMV) […]
United Brands is seeking an advertising agency to promote its premium class Russian vodka brand Kremlyovskaya across Europe. It has already held talks with some London-based agencies to help make its foray in the market. The Russian company produces a range of vodka drinks, including a chocolate-flavoured spirit, which was the first such drink to […]
Maiden Outdoor is partnering US outdoor agency Titan in its bid for the London Underground advertising contract. Titan is headed by Bill Apfelbaum, who won the original LU contract for his agency TDI, then bought by Viacom.
Outdoor clothing group Blacks Leisure has appointed Miles Calcraft Briginshaw Duffy to its advertising account, which is worth more than &£1m. The move follows David Robey’s appointment as marketing chief for the group in January. He effectively replaces Brian Asthley, who left the retail group last year (MW June 17, 2004). Robey, who was previously […]
Limehouse Projects, organiser of the Swimathon, is looking for a sponsor for the event’s 20th anniversary in 2006.
The DVD Biz, the Edinburgh-based company which operates the DVDs365.com online DVD rental firm and plans to launch an online film distribution service later this year, has bought three rival online film rental businesses for an undisclosed six-figure sum. The DVD Biz is owned by Scottish technology entrepreneur Bill Dobbie and his brother-in-law Angus MacSween. […]
The Evening Standard is preparing its first television advertising since Mike Anderson was appointed managing director in 2002. It is creating a series of bursts to promote its supplements, beginning with a three-week TV campaign for ES magazine. The TV activity, created by Banc, launches on February 21 and runs each Wednesday, Thursday and Friday […]
French computer games developer Ubisoft is spending more than £2m on its biggest marketing push of the year, to promote five forthcoming titles.