Sales promotions are taking a more central role in marketing campaigns, but brand owners should bear in mind the dangers of promising too much. A little creativity can have greater impact than a big budget, says Gary Eastwood
Speculation has been mounting that Boots is unhappy with its agency roster and could change it by the end of the year if the current agencies do not come up to scratch. Boots’ integrated advertising account is worth &£90m. For months, media strategy agency Naked has been the subject of these rumours. But speculation has […]
Future Publishing has bought Highbury House Communications, publisher of Fast Car, Front and Real Homes, for &£31.6m.
Loewy has acquired advertising agency Cortexx, retail catalogue and production specialist Parker Baines and sales promotion agency Spring. The agencies will adopt the Loewy name after a transition period.
Pernod Ricard, the alcohol company, is reported to have held talks with Fortune Brands, the US group behind Jim Beam bourbon, about collaborating on a bid for spirits company Allied Domecq.
Cadbury Schweppes is understood to be close to acquiring organic chocolate brand Green & Black’s. It already has a five per cent equity stake in the company.
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
The EU says it is close to finalising a series of images that could be used on cigarette packets to deter smokers. Once the library is approved, there will be consultations with industry stakeholders in the UK about using the health warnings.
Sendo, the UK mobile phone handset manufacturer, has announced a global rebranding in an attempt to make up ground on market leaders Nokia and Motorola.
The Media Company Publications launches a new consumer bi-monthly travel title called Trip this month, with a print run of 60,000. It is aimed at young professionals. The publisher is also launching a magazine for people looking to move overseas called Living Abroad.
A programme showing the effects of a man breaking wind sums up all that is wrong with the BBC today.
As dot-bomb memories fade, the online economy is again spawning the dodgy dream-merchants who caused all the trouble last time
SMP has won the below-the-line account for Wall’s ice cream after a competitive pitch again incumbent Chilli and an undisclosed agency.
Müller Dairies UK is making determined attempts to take on private-label rivals as it struggles to stem declining market share.
Unilever is expected to strip profit responsibilities from its most senior marketers, Simon Clift and Anthonie Stal, in a wide-ranging shake-up of the organisation as part of its “simplification” strategy. The new-look structure, announced last week by incoming chief executive Patrick Cescau, scraps Unilever’s two separate divisions, health and personal care (HPC) and food. These […]