Following the overwhelming response to the Asian tsunami appeal, the Disasters Emergency Committee (DEC) is being forced to launch a series of press ads to ask people to stop sending money. The ads, created by Ogilvy & Mather, will announce that the fund is closing on February 26 and will thank the British public for […]
National Lottery Commission takes in-depth look at brand ahead of licence renewal tender
Unilever is expected to strip profit responsibilities from its most senior marketers, Simon Clift and Anthonie Stal, in a wide-ranging shake-up of the organisation as part of its “simplification” strategy. The new-look structure, announced last week by incoming chief executive Patrick Cescau, scraps Unilever’s two separate divisions, health and personal care (HPC) and food. These […]
Müller Dairies UK is making determined attempts to take on private-label rivals as it struggles to stem declining market share.
Coors Brewers is planning to step up its assault on the “healthy” beer market with the launch of its Coors Fine Light beer in cans that change colour when they reach their optimum serving temperature. Industry observers say the cans are an attempt to tap into the booming take-home market. The 440ml cans are expected […]
Investment management company Invesco Perpetual has appointed Citigate Albert Frank, the specialist financial advertising and communications agency owned by the Incepta Group, to handle its &£1.5m advertising business. A new Citigate Albert Frank campaign – which the agency claims is the brand’s biggest push for four years – breaks this week, and features the return […]
Canderel, the low-calorie sweetener brand-owned by Merisant, is launching a low-calorie sugar-based product in response to growing consumer concern about obesity. Canderel Crystal, which will go on sale in March, is a key launch for the brand this year and will be supported by several bursts of television advertising and a press campaign. The product […]
Coors Brewers is planning to step up its assault on the “healthy” beer market with the launch of its Coors Fine Light beer in cans that change colour when they reach their optimum serving temperature. Industry observers say the cans are an attempt to tap into the booming take-home market. The 440ml cans are expected […]
Chris Lovell makes a nice try at reviving the media neutral theme (MW January 27), but surely it is time this particular business pitch was put to rest. No agency can provide a media neutral service. As a specialist in brand design, you soon learn that the subject is not one that other types of […]
DDB Canada has created a TV campaign for the Canadian Tourism Commission, to run for three weeks in the UK. The ad is designed to increase awareness of the country as a long-haul destination and uses the strapline ‘Maybe you need a trip to Canada’.
Weight Watchers is reviewing its advertising account, following the resignation of Frog.
Vizeum has appointed Mark Robinson as worldwide head of marketing.
COI Communications has shortlisted four agencies to handle its £69m television media planning and buying business. The shortlisted agencies are Carat, incumbent Starcom MediaVest, Zenith Optimedia, and MediaCom, which holds the COI’s press planning and buying account.
Kitcatt Nohr Alexander Shaw has created a campaign to engage the nation’s teachers with the Government-backed Teachers TV. The aim of the campaign is to persuade teachers to register on the channel’s website.
United Business Media has bought The Publican and associated titles from Quantum Business Media for £21m. The media titles are expected to be sold separately.