Will TV stations sign up to desmond listings scheme?
Marketing WeekNorthern & Shell has hit on the idea of charging TV companies for listings. So are the schedules advertising or editorial?
Northern & Shell has hit on the idea of charging TV companies for listings. So are the schedules advertising or editorial?
WPP Group is one of three bidders to emerge in the race to buy United Business Media’s market research business, which includes NOP and is valued at £250m. WPP has also indicated its interest in buying BBC Broadcast.
DDB London has created a television and cinema campaign to mark 75 years of ‘PG Moments’, as part of celebrations for the 75th anniversary of the Unilever-owned tea brand. It features the T-Birds and their reactions to various historical events.
Starbucks in the US is launching its first alcoholic drink, a coffee liqueur in collaboration with Jim Beam Brands to be sold in restaurants, bars and liquor stores.
Pensions crisis warnings have instilled fear in younger people about financial security in old age, but for those already in retirement, other issues take precedence over money
Tourism Australia is looking for its first global advertising agency to handle &£30m-worth of business. The tourist body is also looking for a global media planning and buying agency. The pitch will be run from the Sydney office and will not affect the status of the UK incumbent agencies Grey London and MediaCom. Tourism Australia […]
The Radio Advertising Bureau and OfCom have announced that total revenue for the radio industry was up by 5.6 per cent to &£637.6m in 2004. Sponsorship and promotions continue to see the fastest growth, increasing by 23.3 per cent year in year.
Next time you’re hit by an anti-tank round or tortured for no apparent reason, don’t worry -Âit’s only a nice American, trying to say ‘hello’. By Iain Murray
Schwan’s Consumer brands, makers of Chicago Town Pizza, has appointed Mark Rehbourg as UK marketing controller. He joins from the North America division.
It seems that UK women have an unlimited appetite for magazines. Whether weekly or monthly, fashion- or celebrity-driven, new or established, circulations grew last year. And with men also buying more magazines – thanks to the arrival of Nuts
Another gem from the Diary’s collection of cross-cultural inadvertence.
Orange is launching a £5m advertising campaign featuring Elton John and Stephen Fry next week to promote its new consumer third-generation (3G) service.
The double-digit growth in television advertising revenues predicted for the first quarter of the year looks as though it will not continue. This will come as welcome news to advertisers, as the continuation of double-digit growth in the TV advertising market would result in severe price inflation. Commercial television advertising revenue for April is only […]
Alan Mitchell quite rightly has concerns about the effects of the new international accounting standards (MW February 17), but to dismiss measuring return on investment as proof of the “Marie Celeste mindset gaining ground”, goes too far. Intangible assets such as people attributes are critical. Research from Aon suggests that physical assets represent less than […]
Pepsi UK’s acquisition of Peter & Johnny, manufacturer of PJ Smoothies, could result in a shake-up of the company’s new marketing and management team.