Orange to take legal action against Stelios
Marketing WeekOrange is to take legal action against easy entrepreneur Stelios Haji-Ioannou over his plans to use the colour orange for his rival mobile phone service easyMobile, set to launch next month.
Orange is to take legal action against easy entrepreneur Stelios Haji-Ioannou over his plans to use the colour orange for his rival mobile phone service easyMobile, set to launch next month.
The possibility of restrictions being introduced on the advertising of unhealthy foods to young children is forcing many brands to launch extensions aimed at older age groups, says David Benady
Playboy TV, the international adult entertainment company, is seeking an advertising agency to work on brand development in the UK. The company has worked with Gasoline for the past year and the agency has been invited to pitch for the business. A shortlist is being drawn up with the assistance of the AAR. Playboy director […]
GWR Group, the owner of Classic FM, is launching a digital radio station dedicated to ‘chill-out’ music such as Moby and Norah Jones…
The Sunday Times is considering sizing some of its supplements in the tabloid ‘compact’ format.
What’s wrong with Nestlé Rowntree? It seems intent on destroying every major brand icon it has. First it ditches Kit Kat’s foil-wrap and then it decides to change its simple iconic strapline and introduces E-mail address for letters: mw.editor
Threshers is to stop selling food at its 75 specially launched Threshers+Food shops by the end of this month. It is also understood to be seeking a buyer for Leapingsalmon, the gourmet meal provider it bought in 2003.
The British Casino Association (BCA) has raised the stakes in the row over the Government’s Gambling Bill by running a series of full-page advertisements in the national press. The BCA, which represents 90 per cent of UK casino owners, is furious that existing casinos will not be permitted to increase the number of slot machines […]
Heinz has launched a new convenience format for the lunch and ‘on-the-go’ markets called SqueezMe for its sauce range, Salad Cream and mayonnaise.
Holiday company Thomson has lined up two third-party promotions, with Old El Paso and KP Nuts, as part of its drive to develop partnerships and maintain its “power brand” status. The initiative will see the Thomson brand appear on 2 million packs of General Mills-owned Old El Paso products, including Fajitas, Enchiladas, Tacos and Nachos. […]
The arrival of Thinkbox is welcome, but its lack of a full-time staff and low budget suggests it could be disappointing
Capital Radio Group and GWR Group, the radio operators that are expected to merge this May, have agreed to sell Century 106 in the east Midlands. The decision follows concerns from the Office of Fair Trading about the affect the merger would h
The Advertising Standards Authority director- general Christopher Graham has written to leaders of the main political parties to confirm that the ASA will not intervene in any disputes over advertising in the run-up to the General Election.
Cereal and snack food manufacturers are expected to be “named and shamed” by the Consumers’ Association (CA) for using cartoon characters to market unhealthy products to small children. The CA is to reveal a “who’s who” of food manufacturers which it claims are fuelling the obesity, diet and health crisis by using film characters to […]
CN Radio, the local radio operator, has bought Lakeland Radio in Cumbria.