Tesco is launching a Food Club, which will entitle Clubcard holders to a free magazine and special offers. The supermarket already runs a Kids Club, a Baby and Toddler Club, a Healthy Living Club and a World of Wine Club. Clubcard holders are being sent an invitation to join the Food Club, with a coupon […]
While the German economy may have been performing rather poorly of late, the Diary has every confidence in its eventual resurgence. Zeitgeist is, after all, a German word, and one German company at least has its finger on the pulse of contemporary events. On January 5, 2005, while the rest of the world was busy […]
Thistle Hotels is launching an upmarket brand called Guoman Hotels.
The Medicines and Healthcare products Regulatory Agency (MHRA) is getting ready to clamp down on companies that cut corners in pharmaceutical advertising. The MHRA is concerned that some companies are overstepping the mark when promoting new products and exaggerating the benefits of medicines to boost sales. New guidelines published yesterday (Tuesday) say that the new […]
Boy Meets Girl, the advertising and design agency set up by Andy Law, is making a number of redundancies in its design and administration departments following a strategic review of the business.
With Path to Growth visibly running into the sand, a radical overhaul of Unilever’s rambling structure could not be delayed much longer. But reform has got off to a shaky start, and whether it will be enough to put the multinational brands giant back on track is a reasonable question. Let’s look at the positives […]
A vast array of promotions compete for consumers’ attention in store. Helen Donald looks at what steps can be taken to discover what will work best
WPP Group is one of three bidders to emerge in the race to buy United Business Media’s market research business, which includes NOP and is valued at £250m. WPP has also indicated its interest in buying BBC Broadcast.
Pensions crisis warnings have instilled fear in younger people about financial security in old age, but for those already in retirement, other issues take precedence over money
Chemistry has created the poster and press campaign for Transport for London’s consultation regarding a late-running Underground service. TfL is considering running the Tube later on Friday and Saturday nights but the change would affect morning services.
Fiat has announced that Alfa Romeo chief Karl-Heinz Kalbfell is to take on responsibility for the Maserati marque after it was moved out of the Ferrari stable and aligned with Alfa. The appointment follows last week’s ousting of head of Fiat Auto, Herbert Demel, after 15 months in the job.
The British Casino Association (BCA) has raised the stakes in the row over the Government’s Gambling Bill by running a series of full-page advertisements in the national press. The BCA, which represents 90 per cent of UK casino owners, is furious that existing casinos will not be permitted to increase the number of slot machines […]
Utility company npower is putting its £3m advertising business out to tender.
COI Communications’ shortlist for its £20m radio buying account is Carat, MindShare, Starcom, Zenith Optimedia and incumbent OMD.
Viral advertising production house Asa Bailey is courting controversy again with its latest project, in which Victoria Beckham appears to be run over by a London bus. The company is advertising on online auction site Ebay, offering marketers the opportunity to sponsor a viral film in which a Victoria Beckham lookalike shoplifts children’s clothes and […]