Month: March 2005

Oxfam launching postcard campaign

Oxfam is launching a postcard campaign aimed at attracting young people to sign its Big Noise Petition as part of the Make Trade Fair campaign. The cards feature celebrities such as Colin Firth and actress Minnie Driver who support the campaign. It is being handled by Boomerang Postcards.

Are retailers more relaxed in private?

Private equity takeovers can give retailers valuable breathing space – but the new owners do want their money back, and that can mean cuts to the marketing budget, says Amanda Wilkinson

Surf signs five-figure deal for Handbag.com tie up

Surf, the washing detergent brand, has signed a five-figure deal with women’s lifestyle website Handbag.com, marking the Lever Fabergé brand’s first ever use of targeted online marketing. The campaign kicks off in April, with a solus e-mail newsletter to launch Surf’s new Tropical variant, and follows with a six-month programme of bespoke editorial, promotions and […]

Carat’s shortlist for managing director

Carat’s shortlist for managing director is thought to include acting managing director Neil Jones and one external candidate. Other names linked to the post include Universal McCann joint managing director Andy Jones, Initiative chief executive Jerry Hill, Zenith Optimedia managing director Gerry Boyle and MediaCom joint managing director Nick Lawson.

New appointments at Gü

Gü, the chilled chocolate dessert brand, has appointed Nick Fox as commercial director and Fred Ponnavoy, a former patisserie chef, as new product development manager.

Associated New Media appoints Ed Couchman

Associated New Media has appointed Ed Couchman as head of display advertising, responsible for all its websites including the Mail online and This Is Money. He joins from the position of sales manager at ad 2-one.

Reuters lures AOL boss to head consumer push

Reuters has appointed AOL marketer Janet Scardino to the newly-created position of executive vice- president and global head of marketing for its media division. Scardino, who was previously senior vice-president of international marketing for AOL, will be responsible for promoting the Reuters brand to news agencies and media companies around the world and also for […]

JWT creates Rimmel London TV campaign

JWT has created a television campaign for Coty-owned Rimmel London, which breaks on April 21. The ad supports the launch of Volume Flash Mascara and features supermodel Kate Moss applying the product dressed as a biker chick, complete with windswept hair and leather clothing. Moss is shown posing cheekily on her bike in front of […]

Latest from Marketing Week