Oxfam is launching a postcard campaign aimed at attracting young people to sign its Big Noise Petition as part of the Make Trade Fair campaign. The cards feature celebrities such as Colin Firth and actress Minnie Driver who support the campaign. It is being handled by Boomerang Postcards.
Private equity takeovers can give retailers valuable breathing space – but the new owners do want their money back, and that can mean cuts to the marketing budget, says Amanda Wilkinson
Surf, the washing detergent brand, has signed a five-figure deal with women’s lifestyle website Handbag.com, marking the Lever FabergÃ© brand’s first ever use of targeted online marketing. The campaign kicks off in April, with a solus e-mail newsletter to launch Surf’s new Tropical variant, and follows with a six-month programme of bespoke editorial, promotions and […]
Carat’s shortlist for managing director is thought to include acting managing director Neil Jones and one external candidate. Other names linked to the post include Universal McCann joint managing director Andy Jones, Initiative chief executive Jerry Hill, Zenith Optimedia managing director Gerry Boyle and MediaCom joint managing director Nick Lawson.
Gü, the chilled chocolate dessert brand, has appointed Nick Fox as commercial director and Fred Ponnavoy, a former patisserie chef, as new product development manager.
Associated New Media has appointed Ed Couchman as head of display advertising, responsible for all its websites including the Mail online and This Is Money. He joins from the position of sales manager at ad 2-one.
Reuters has appointed AOL marketer Janet Scardino to the newly-created position of executive vice- president and global head of marketing for its media division. Scardino, who was previously senior vice-president of international marketing for AOL, will be responsible for promoting the Reuters brand to news agencies and media companies around the world and also for […]
Esure has appointed WPP Group-owned Red Cell Response to its Â£9m direct marketing business.
IPC has restructured its Ignite!
JWT has created a television campaign for Coty-owned Rimmel London, which breaks on April 21. The ad supports the launch of Volume Flash Mascara and features supermodel Kate Moss applying the product dressed as a biker chick, complete with windswept hair and leather clothing. Moss is shown posing cheekily on her bike in front of […]
Viacom Outdoor is to trial digital screen technology on the escalator walls at Tottenham Court Road Tube station. The screens will enable advertisers to create animated posters that can be digitally updated and changed throughout the day.
Finish PowerBall dishwashing detergent will run a promotion with animated film Robots, including on-pack campaigns, in-pack scratchcards and stickers from the movie. It is supported by TV ads and in-store offers.