Mini hires Lida
Lida, the below-the-line agency, has been appointed by BMW-owned Mini to handle its direct marketing account following a three-month review. Incumbent EHS Brann withdrew from the pitch earlier this year.
Lida, the below-the-line agency, has been appointed by BMW-owned Mini to handle its direct marketing account following a three-month review. Incumbent EHS Brann withdrew from the pitch earlier this year.
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