ParadisePoker.com recently acquired by internet bookmaker Sportingbet, has invested $600,000 (&£312,550) promoting this week’s Paradise Masters Online poker tournament.There is a guaranteed prize pool of $1.5m (&£781,343) and the final ten players will be flown to Costa Rica to play face-to-face in a televised final.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.