Slightly out-of-condition bloke dresses up as superhero and stages publicity stunt directed against skirt-wearing enemy! But what you see isn’t the latest escapade from a group of dads campaigning for access to the kids they never had any time for when they were married: it’s actually a PR campaign for GR Lane Health Products, promoting Soothagel. The evil pink peril is a mouth ulcer, being repeatedly defeated by silver-suited Soothahero using a tube of newly launched Soothagel. The campaign has been in London and Manchester, and will move to Edinburgh this week. After that, Soothahero can go home, put his feet up and complain about how his ex-wife expects him to help support the children he fathered.