ValueClick is the latest digital marketing company to rebrand its UK media business. ValueClick Media will now be known as vcmedia, to differentiate the media sales operation from the parent company. At the same time, Vanessa Kent is being promoted to UK country manager for vcmedia, from corporate development director for ValueClick.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.