Virgin Mobile signs deal with Sydus
Virgin Radio has signed a deal with mobile technology company Sydus that will allow people to access virgin Radio and its sister stations via thired-generation mobile phones.
Virgin Radio has signed a deal with mobile technology company Sydus that will allow people to access virgin Radio and its sister stations via thired-generation mobile phones.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.