Yell is launching James Nesbitt ads

Yell is launching an advertising campaign starring actor James Nesbitt – the first to feature the full range of the company’s products. The campaign, which breaks this week, will promote Yellow Pages, and 118 247 using the strapline ‘Whatever you want – just Yell’. Four television ads will be the central part of a campaign, which also includes outdoor, radio, direct marketing and PR activity. The campaign was created by Abbott Mead Vickers.BBDO, with media planning and buying by PHD. One of the 40-second ad features three central characters, including Nesbitt, bragging over a drink with friends about their days as bikers. After arranging to meet to recapture their lost youth, the ad shows them each using a different Yell product to find biking equipment and book riding lessons. They bump into each other at a bikers class for beginners and the ad ends with Nesbitt careering into a set of plastic chairs.

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