British Gas unveils free phone calls service

British Gas is launching a free evening and weekend phone calls package, as it steps up efforts to promote its bundled utility and telecoms services. The move comes just weeks after the gas and electricity giant announced that it has lost 1.1 million customers on the back of recent price rises.

The promotion, called British Gas Talk, launches this month and is open to British Gas electricity customers who have a home phone contract with the company’s telecoms arm OneTel. A spokeswoman says that bundling services like energy and telecoms together makes sense and enables the company to offer customers better deals. Customers will be given access to the free calls package at weekends and evenings, and the company is guaranteeing that the plan will save customers money against BT, by offering a year’s free calls if it doesn’t. The new call plan will be offered to customers at no extra cost and without a monthly charge.

Television ads featuring Brenda Blethyn promoting the offer will break on March 14.

British Gas managing director Mark Clare says: “Our package of phone and energy simply cannot be beaten by BT. This gas, electricity and telecoms bundle is ideal for customers who want to reduce household outgoings.”

British Gas has 17.7 million gas and electricity consumers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here