Channel 4 expected to take 51 per cent shareholding in Oneword
Channel 4 is expected to take a 51 per cent shareholding in digital speech station Oneword following a deal with owner UBC Media Group…
Channel 4 is expected to take a 51 per cent shareholding in digital speech station Oneword following a deal with owner UBC Media Group…
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.