DM Private Equity announces purchase of the Unwins Wine Group
DM Private Equity has announced the purchase of the Unwins Wine Group, the high street wine retailer.
DM Private Equity has announced the purchase of the Unwins Wine Group, the high street wine retailer.
Leo Burnett has created an advertising campaign for Procter & Gamble-owned Always brand.
I’ll let Nick Higham off his lack of homework, but just this once. He wrote: “So television at last has a marketing bureau… 50 years after the first television commercial” (MW February 17). In fact, TV was the first medium to have a marketing bureau, the British Bureau of Television Advertising (BBTA), jointly owned by […]
BSkyB has major expansion plans for its Asian TV channel Star, and it is not the only broadcaster to see potential in this sector. So why aren’t advertisers on the case?
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.