Radio Times is investing £1m in above-the-line sales promotion and direct marketing to promote its recent revamp.
Radio Times is investing &£1m in above-the-line sales promotion and direct marketing to promote its recent revamp. Readers will have the opportunity to win up to &£100,000 to pay off their mortgage in the four-week-long in-magazine sales promotion which begins on March 15.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.