Royal British Legion launches new campaign

The Royal British Legion launches a new campaign this week, as the UK prepares to commemorate the 60th anniversary of the end of the Second World War. National press ads, created by Citigate Albert Frank (CAF), feature case studies of how the Legion helps Second World War veterans, in order to raise awareness of the charity’s work. The ads show the veterans as they were during the war and as they are 60 years on, in pictures commissioned specially for the campaign. This year will also see a series of commemorative events, including Victory in Europe Day in May, Victory against Japan Day in September, and a specially created Day of Commemoration in July. The Legion will run a fundraising campaign later in the year. Media buying is also through CAF.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here