Superdrug sister retailer starts trawl for agencies

Savers, the health and beauty retailer owned by Superdrug’s holding company AS Watson Group, is understood to be looking for an advertising agency.

Savers was acquired by AS Watson, the retail arm of Hong Kong-based conglomerate Hutchison Whampoa, owners of mobile phone network 3, in 2000. The chain, founded in 1988 in the North-east, has more than 300 outlets across England, Scotland and Wales.

AS Watson strategic planning and development manager Joey Wat, who is based at Superdrug, is thought to be heading the search for an agency. Superdrug uses Walsh Trott Chick Smith and Zenith Optimedia. AS Watson and Savers were unavailable for comment as Marketing Week went to press.

Savers aims to be the most competitively priced high street retailer of health and beauty products and household goods, according to the company website. The retailer also provides photo-processing services and sells fragrances.

Savers was AS Watson’s first acquisition in the UK market. In 2002 AS Watson bought Kruidvat of the Netherlands, then the owner of UK-based Superdrug, for ââ¬1.3bn (£898m). Since then AS Watson has been on a buying spree in Europe and is set to become the world’s largest health and beauty retailer, with more than 5,660 stores following its acquisition of France’s Marionnaud Parfumeries last month.

Latest from Marketing Week

Marketing through the ages: The 2000s bring the dilemmas of digital

As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Ruth Mortimer was editor in the early 2010s as the impact of digital led to real challenges over scale versus consolidation of power, audience versus context and personal versus personalisation.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here