Ask Jeeves raids Levi’s to fill top European position

Ask Jeeves, the recently relaunched search engine, has appointed former Levi Strauss marketer Rachel Johnson to its top marketing position in European.

Johnson took up her role as vice-president of marketing this week, and will be reporting to European chief executive Adrian Cox, himself a former vice-president of marketing.

She takes over from Aylin Savkan, who left the internet search company at the start of the year and is now working for 192.com. Savkan had headed Ask’s marketing department since 2001, when Cox was promoted to chief executive (MW October 18, 2001).

Johnson held a number of positions at Levi’s including marketing director for northern Europe. In May last year she took a sabbatical when the jeans manufacturer restructured its European marketing department.

Before joining Levi’s, Johnson worked for Whitbread as marketing manager for Heineken, and as a group product manager at pharmaceuticals company SmithKline Beecham (now GlaxoSmithKline).

The search engine, which claims to handle 40 million searches a month in the UK, relaunched last year with a &£2m television and online campaign created by TBWA/London.

Jeeves the butler also got a makeover and the “ask” button was replaced with one marked “search” (MW September 23, 2004).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here