C&W picks top marketer after restructure

Struggling telecoms operator Cable & Wireless has appointed Rance Hesketh as its head marketer following the departures of Mark Quartermaine and Laurence Huntley.

Struggling telecoms operator Cable & Wireless has appointed Rance Hesketh as its head marketer following the departures of Mark Quartermaine and Laurence Huntley.

Hesketh, who comes from a South American telecoms background, has taken on the role of director of retail marketing, pre-sales and professional services and reports to head of retail Jose Miguel Garcia.

Quartermaine, who was managing director for marketing services, and Huntley, who was group marketing director, left earlier this year as part of a major restructure overseen by chief executive Francesco Caio, who has taken a tighter grip on UK operations in recent months.

The company announced at the end of last week that it is to cut a further ten per cent of its UK workforce in an effort to reverse its fortunes.

It has already made 300 job cuts in the UK since November and the new round of redundancies will be made in the sales and marketing departments over the next 12 months, affecting 480 staff.

Cable & Wireless, which is still BT’s main rival in the fiercely competitive fixed-line telecoms arena, is under pressure because of overcapacity in the market for supplying telecoms services to businesses.

It launched a corporate advertising campaign in October last year, repositioning itself as a supplier of integrated telephony and Web-related computer services for businesses rather just a telecoms company (MW October 28, 2004).

Bulldog, the broadband company owned by Cable & Wireless, recently appointed Personal to handle its &£7m direct marketing account.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here