Häagen-Dazs, the luxury ice cream brand, is to launch an Italian Panacotta and Raspberry variety this month.
Häagen-Dazs, the luxury ice cream brand, is to launch an Italian Panacotta and Raspberry variety this month. The ice cream will be available exclusively from Waitrose and premium delicatessens and will be priced at £3.79.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.