Point Blank to promote sport scooter
Point Blank, the youth marketing agency, has been appointed by Italian motorcycle company Aprilia to promote its new sports scooter.
Point Blank, the youth marketing agency, has been appointed by Italian motorcycle company Aprilia to promote its new sports scooter.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.