Somerfield restructure claims marketing chief

Somerfield group marketing director Gill McComas has left following a restructure.

It is thought that McComas does not have a job to go to and the company is not seeking a replacement. Instead, her job has been split, with responsibility for brand marketing for both Somerfield and Kwik Save passing to Ed Owen, previously head of the upmarket Somerfield Market Fresh stores.

As group brand director, Owen will report to group retail director Katie Bickerstaffe and oversee Somerfield’s Saver Card scheme, local marketing and press and PR. Owen also has responsibility for store formats, including the Somerfield Essentials convenience stores.

Director of store formats Kieron Mayes becomes director of customer offer, taking on McComas’ other responsibilities for range, price and promotions.

A former McVitie’s marketing director, McComas joined Somerfield in 2002 (MW September 26, 2002) as brand director for Kwik Save. She introduced an own-brand food range and launched a &£7m advertising campaign through Miles Calcraft Briginshaw Duffy, using the strapline “Now that’s what I call a Kwik Save”, before being promoted to group marketing director last year. M&C Saatchi handles the Somerfield advertising account.

Last month, Somerfield, which operates more than 1,200 stores, dismissed a &£1bn takeover bid from Baugur and struck a deal with Texaco to take over more than 140 petrol stations. In January, the retailer reported a rise in interim pre-exceptional operating profits – from &£17.2m to &£32.7m – for the 28 weeks to November 6, 2004.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here