Ex-Saatchi bosses team up to create new agency

Former Saatchi & Saatchi executives Ron Leagas and Chris Arnold are merging their respective agencies Edge Ideas and Feel to form a new operation called Blac.

Former Saatchi & Saatchi executives Ron Leagas and Chris Arnold are merging their respective agencies Edge Ideas and Feel to form a new operation called Blac.

Blac, named after the four founding partners Johnny Barradale, Leagas, Arnold and Neil Campbell, will be positioned as an integrated agency.

Leagas, a former Saatchi & Saatchi managing director, set up Edge Ideas five years ago; the agency’s client list includes Swan Hellenic and Travelsphere. Leagas will be chairman of Blac, and Edge Ideas colleagues Campbell and Barradale will be joint managing directors, handling business development and client service respectively.

Arnold, a former integrated creative director at Saatchi & Saatchi, set up Feel in July 2002 and the agency has developed work for clients such as Alcohol Concern and Conservative Future. He takes the position of executive creative director.

The new agency has 50 staff and claims to have a combined business worth about &£32m.

Leagas says the new agency will combine the “strategic strengths of Edge Ideas with the creative power of Feel”. He adds that the business will initially operate from two sites: client management will be based in Covent Garden, London and the creative side in Islington, but the agency intends to triple in size eventually.

Latest from Marketing Week

Marketing through the ages: The 2000s bring the dilemmas of digital

As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Ruth Mortimer was editor in the early 2010s as the impact of digital led to real challenges over scale versus consolidation of power, audience versus context and personal versus personalisation.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here