Guaber seeks media agency for major UK portfolio push

Italian household and personal care company Guaber is looking for a media agency to handle its multi-million pound planning and buying account. It has shortlisted Coathouse Media and TCS for the media pitch.

The move coincides with the company’s decision to launch its first television and press campaigns for its entire product portfolio, which includes Bionsen deodorant and Blanx whitening toothpaste

Blanx, which is sold exclusively in Boots, will launch a &£1m TV campaign, created by Norwich-based The Works, in June.

Bionsen is sold through UK retailers such as Boots, Tesco, Waitrose and Sainsbury. The range will be extended to bath and shower products, which will be available later this year. A &£1.2m TV campaign will run from June for the latest Bionsen deodorant.

Other international brands to be introduced or reintroduced in the UK include Vim cleaner, Vape insecticides and natural cosmetics range L’Angelica.Guaber marketing manager Michaela Cocchi, says: “What we’ve got to do in the UK is build the brand. It was founded 40 years ago in Italy, but is relatively new here.”

Guaber’s UK subsidiary was established in December 2003.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here