02 predicts profits
02, the mobile phone operator, is predicting profits of between £1.72bn and £1.78bn in its full-year results for the 12 months ending next week.
02, the mobile phone operator, is predicting profits of between £1.72bn and £1.78bn in its full-year results for the 12 months ending next week.
Havas-owned Euro RSCG New York is tipped to win Jaguar’s $100m (£52m) global advertising account following a six-way pitch.
Mercedes-Benz has suffered a massive drop in profits as ageing models and reliability worries hit sales. New management and a range revamp could be the key to recovery. By Robert Lester
Momentum, the marketing communications agency, has created a launch campaign for the Olympus m:robe 500i, a device combining a camera and digital music player. Olympus has teamed up with style magazine Blag to launch the product at London restaurant Sketch at the end of the month.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.