Alfa Romeo to start recovery plan
Alfa Romeo is planning to re-establish itself as a premium brand with a three-year recovery plan that includes new launches and an increase in the number of European dealerships.
Alfa Romeo is planning to re-establish itself as a premium brand with a three-year recovery plan that includes new launches and an increase in the number of European dealerships.
Wieden & Kennedy has created its first television campaign for Pizza Hut.
Eidos, the games publisher responsible for the Tomb Raider series, has received two takeover bids for its business, including a £71m offer from investment group Elevation Group and an undisclosed bid from SCI Entertainment.
London Mayor Ken Livingstone has opened the bidding process for the contract to distribute a free afternoon newspaper on London Underground. The Office of Fair Trading has still not ruled on whether Associated Newspaper’s exclusive distribution contract is anti-competitive.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.