DMGT reports rise in display ad revenues

Daily Mail & General Trust has reported display advertising revenues at the Daily Mail up 2.6 per cent and Mail on Sunday display revenues up 4.8 per cent for the five months to February

Daily Mail & General Trust has reported display advertising revenues at the Daily Mail up 2.6 per cent and Mail on Sunday display revenues up 4.8 per cent for the five months to February. The Evening Standard saw ad revenues rise by nine per cent and Metro by 28 per cent, after distribution of the free newspaper was rolled out to more cities last year.

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Labour plots ad drive to win over gay voters

Marketing Week

Whitehall is gearing up to launch a consumer campaign aimed at unmarried partners, making them aware of their legal right to make divorce-style claims for financial support. The move comes just in time for the General Election and for the Government to make a bid to attract gay voters to Labour. It is understood that […]