EDF Energy exclusive sponsor of ITV1 Boat Race coverage
EDF Energy is to be the exclusive broadcast sponsor of the Boat Race coverage on ITV1. This is the first time the Boat Race has been broadcast on commercial TV.
EDF Energy is to be the exclusive broadcast sponsor of the Boat Race coverage on ITV1. This is the first time the Boat Race has been broadcast on commercial TV.
Claydon Heeley Jones Mason has created a European promotional campaign for Callaway Golf. Everyone who buys a Big Bertha driver until the end of the month will have the chance to win their money back if Phil Mickelson wins the US Masters.
Glue London has created a viral campaign for Procter & Gamble snacks brand Pringles.
Claydon Heeley Jones Mason has created a European promotional campaign for Callaway Golf. Everyone who buys a Big Bertha driver until the end of the month will have the chance to win their money back if Phil Mickelson wins the US Masters.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.