FCB London has created a press and poster campaign for the National Trust.
FCB London has created a press and poster campaign for the National Trust. The campaign, which breaks this week, coincides with the opening of the charity’s properties over the Easter weekend and will run throughout the summer. It is the first time the charity has used outdoor poster sites.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.