Havas tipped for £52m Jaguar win

Havas-owned Euro RSCG New York is tipped to win Jaguar’s $100m (£52m) global advertising account following a six-way pitch.

Havas-owned Euro RSCG New York is tipped to win Jaguar’s $100m (&£52m) global advertising account following a six-way pitch.

The agency pitched against JWT New York, Kirschenbaum, Bond & Partners, Berlin Cameron, Leagas Delaney and M&C Saatchi. Incumbent Young & Rubicam (Y&R) did not make the shortlist.

The pitch, which was led from the US, was overseen by Jaguar managing director Bibiana Boerio and handled by Agency Assessments in London and Roth Associates in New York.

It is thought that Amsterdam-based MVBMS/Fuel Europe – which handles the advertising account for Ford Premier Automotive Group member Volvo – will act as Jaguar’s agency in Europe.

The agency was launched in Europe by New York agency Messner Vetere Berger McNamee Schmetterer/Euro RSCG in 2000 specifically to handle the Volvo account. One of the founding partners, Bob Schmetterer, was the former global chief at Euro RSCG.

Y&R held Jaguar’s global advertising account for six years before the review was announced in November. Jaguar spends &£17m on advertising in the UK, where Rainey Kelly Campbell Roalfe/ Y&R held the account.

Jaguar has seen its market share plummet in recent years and it has lost ground to rivals like BMW, Mercedes and Audi.

The win would be a major boost for struggling Havas after the loss of the $300m (&£158m) Intel advertising and media planning and buying accounts. Euro RSCG Worldwide and Media Planning Group pulled out of the computer chip manufacturer’s review in January and Interpublic Group picked up the business earlier this month (MW March 10).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here