HDM has created a £500,000 press and magazine advertising campaign for chilled organic juice brand Grove Fresh which emphasises that the drink is free of added chemicals and pesticides.
HDM has created a &£500,000 press and magazine advertising campaign for chilled organic juice brand Grove Fresh which emphasises that the drink is free of added chemicals and pesticides.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.