Linda McCartney brand launches new frozen ready-meals
Linda McCartney, the vegetarian brand, is launching three frozen ready-meals with chicken-style meat-free pieces. It is a new area for the brand.
Linda McCartney, the vegetarian brand, is launching three frozen ready-meals with chicken-style meat-free pieces. It is a new area for the brand.
When most people get mad, they try to get even. But when Tesco staff refused to scan a card for Michael Jerome, he decided it would be much more fun to get e-ven. When Michael popped in to his local Tesco store to buy a birthday card and a book of stamps, rather than queue […]
Carat head of media Mark Jarvis is thought to be taking a secondment from the media buying agency to work with one of its clients, hand-held gaming device company Gizmondo Europe. Jarvis’s decision to take time out from the agency follows the departure of Carat managing director Colin Mills and marketing director Jenny Biggam earlier […]
London Mayor Ken Livingstone has opened the bidding process for the contract to distribute a free afternoon newspaper on London Underground. The Office of Fair Trading has still not ruled on whether Associated Newspaper’s exclusive distribution contract is anti-competitive.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.