Lord Hollick tipped to sell market research business NOP World
Lord Hollick is reported to be selling market research business NOP World for an estimated &£250m. He aims to dispose of the business before he sells United Business Media in May.
Lord Hollick is reported to be selling market research business NOP World for an estimated &£250m. He aims to dispose of the business before he sells United Business Media in May.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.