McCann Erickson retains BMW account
McCann Erickson has retained the advertising account for BMW’s motorcycle division, BMW Motorrad, following a three-way pitch.
McCann Erickson has retained the advertising account for BMW’s motorcycle division, BMW Motorrad, following a three-way pitch.
Daily Mail & General Trust has reported display advertising revenues at the Daily Mail up 2.6 per cent and Mail on Sunday display revenues up 4.8 per cent for the five months to February
Scottish Enterprise, Scotland’s main economic development agency, has handed its £1.5 media planning and buying account to Feather Brooksbank after a pitch. The incumbent was the Media Shop.
The Telegraph Group is thought to be making up to 30 of its sales team redundant, including some long-serving staffers. The publisher has said it is making redundancies in Telegraph ad sales in line with cuts in the editorial team of approximately 17 per cent. The sales department has a head-count of about 180 people. […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.