MindShare triumphs in £8.5m ITV media pitch

MindShare has picked up ITV’s £8.5m media buying and planning account, following a three-way pitch.

MindShare has picked up ITV’s &£8.5m media buying and planning account, following a three-way pitch.

The agency pitched against Zenith Optimedia and Manning Gottlieb OMD. The industry had expected Manning Gottlieb to pick up the account, because ITV’s new marketing director Clare Salmon has previously worked with the agency.

Incumbent Starcom resigned the business in February, when Salmon put the brief up for review. Starcom had worked on the business for a decade, but its relationship with ITV had recently come under strain.

ITV’s advertising agency, Bartle Bogle Hegarty, also resigned its account after Salmon, who joined the broadcaster at the end of last year, appointed M&C Saatchi to work on a branding project. It is thought that Salmon is using M&C Saatchi as well as a number of roster agencies. The former AA financial services managing director may decide to hold a formal pitch later.

ITV is planning a big marketing push for ITV1 this spring, in an effort to boost ratings for the channel – which have slumped severely over the past few months. ITV1’s total audience was down by ten per cent for January and February, compared with the same period last year. In its defence, ITV claims that the 2004 figures were exceptionally high, as it ran hit show I’m a Celebrity… Get Me Out of Here! at this time last year.

The broadcaster plans to launch a new men’s channel, ITV4, later this year to add to ITV1, ITV2, ITV3 and ITV News.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here