Whitbread is to review its £40m roster of media agencies in order to cut costs.
Whitbread is to review its &£40m roster of media agencies in order to cut costs. Whitbread uses Austin West Media, Starcom UK and OMD Media across its portfolio of brands, including Brewers Fayre, Beefeater, TGI Friday’s, Premier Travel Inn and David Lloyd Leisure.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.