Reuters lures AOL boss to head consumer push

Reuters has appointed AOL marketer Janet Scardino to the newly-created position of executive vice- president and global head of marketing for its media division.

Scardino, who was previously senior vice-president of international marketing for AOL, will be responsible for promoting the Reuters brand to news agencies and media companies around the world and also for building awareness of the Reuters brand among consumers.

She will report to president of Reuters Media Chris Ahearn.

Because of the increasing use of the internet and mobile phones, Reuters says it has moved beyond its traditional market of news agencies and media owners and is targeting consumers directly.

A Reuters spokeswoman says: “We plan to double the size of our media business over the next five years, and Janet’s appointment is key to that strategy. She has been brought in to market Reuters to media partners but also to consumers.” As yet, the spokeswoman adds, there are no details of the budget available.

In 2003, Reuters ran a &£15m corporate image-building campaign and last November it carried out its first brand advertising activity, aimed at encouraging consumers to access the Reuters website. Its marketing services roster includes M&C Saatchi and below the line agency Tequila London.

Before AOL, Scardino spent three years as managing director of the Disney Channel in Italy. Prior to that she worked at MTV Networks in New York for ten years. While there she was involved with launching MTV in several countries.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here