Bernie Ecclestone has lost his battle for control of the commercial rights to Formula One. A consortium of three investment banks, Bayerische Landesbank, JP Morgan and Lehman Brothers, won the case.
The Barclay brothers, owners of the Telegraph Group, have taken over women’s lifestyle website Handbag.com, previously a joint venture with retailer Boots. The sale of Boots’ 50 per cent stake in the website was completed on March 17, but the deal is being announced today (Wednesday). The website will now be added to Press Holdings’ […]
Ubisoft, the computer games company, has announced a partnership with Wrigley Airwaves which will see character Tom Clancy chewing gum in the game Splinter Cell: Chaos Theory.
Opodo, the online travel company, has appointed former lastminute.com marketer Stephan Uhrenbacher as commercial director, responsible for repositioning the online travel brand as more than a site that sells flights. Uhrenbacher will oversee the company’s sales and marketing strategy across the UK, France, Germany, Italy and the Nordic regions. The company has not had a […]
ITV is relaunching its daytime programme schedule under the banner ITVDay in an effort to boost viewing figures.
Italian household and personal care company Guaber has appointed Milton Keynes-based Coach House Media to handle its &£2.5m planning and buying in the UK. The agency pitched against TCS Media for the two-year contract, covering the company’s first above-the-line television and press campaigns. The campaigns will support a raft of new products launching this year […]
I read with interest the news story “Half of ‘i-generation’ use Web for finances” (MW March 17). While the internet has undoubtedly revolutionised modern life, it is all too easy for optimists to assume that its reach eclipses all other communication channels. Internet banking has indeed proved popular, especially among younger generations, for its ease […]
WPP Group has bought direct marketing agency Tarantula and is to merge it with 141 Worldwide to form the UK’s fifth-largest below-the-line agency. The merged agency is called 141 and will have 130 staff. Tarantula chief executive Steve Harding will become chief executive of the new agency and report to 141 UK and European chairman […]
Sunny Delight Beverages Company (SDBC), the new owner of the beleaguered Sunny D drink brand, is planning a summer onslaught with a new flavour and a television campaign. Saatchi & Saatchi devised the animated character Max Wilde for the brand in 2003, to address the health concerns surrounding the drink. But the character may be […]
Magic’s appointment of ex-Capital boss Andria Vidler is less about overtaking London’s top station and more about exploiting her marketing skills to build a national brand.
The Independent has launched a second promotion with WH Smith, offering £1 off any magazine when customers buy the newspaper.
Siberia Airlines is tipped to appoint advertising agency The Bank to handle its European advertising campaign designed to support the airline’s rebranding. The Russian airline is changing its name to S7 and is introducing a new green and red livery and visual identity developed by branding agency Landor Associates. The new identity is expected to […]
More than half of the UK’s leading tour operators have had their brand names “hijacked” online – often by direct competitors – while one in four operators have themselves used another company’s brand in a pay-per-click (PPC) search marketing campaign. According to research by new media design agency Nucleus, the two most active “brand name […]
Clear Marketing has created a TV campaign for Guardian Media Group-owned Real Radio stations in Yorkshire and Wales. It will launch the brand’s new strapline: ‘Real good, feel good radio’. It is part of a &£1.5m marketing drive behind the stations.
Philip Morris is launching a new Marlboro brand, called Blend 28, next month.