Tetley revamps decaffeinated tea brand
Marketing WeekTetley is revamping its decaffeinated tea brand, Tetley Decaf, with new packaging and an improved taste, to make it taste more like normal tea.
Tetley is revamping its decaffeinated tea brand, Tetley Decaf, with new packaging and an improved taste, to make it taste more like normal tea.
Clear Marketing, the Manchester-based agency, has created a TV campaign for Guardian Media Group-owned radio station 100.4 Smooth FM in the North-west. It is designed to raise awareness of the broad range of music played on the station and breaks on April 4…
Toyota has signed a deal with ITV Sales that will see its Verso model sponsoring ITV1’s new entertainment show Hit Me Baby One More Time. The show will reunite now-defunct pop acts for a performance of their best-known song on prime-time television. A selection of acts will reform every week, out of which the public […]
Evidence suggests that only the biggest brand owners can deal with the supermarkets on anything like a level playing field.
Three start-ups with consumer-centred business models will not overturn old-style marketing – but every good wind needs straws.
Go Direct Marketing has been appointed by mail-order companies Hawkshead, First Resources and Letterbox to undertake their insert and list planning and buying and to manage their databases.
RHM Bread Bakeries is investing more than £10m in the Hovis brand to support the reformulation of the entire range, as it attempts to bolster its “healthy” proposition.
Churchill Insurance has pulled a television ad for car insurance which features a voiceover by comedian Vic Reeves, after he was allegedly involved in a drink-driving incident. Reeves has worked on Churchill ads for five years.
National Lottery organiser Camelot Group is backing this year’s Local Newspaper Week, the initiative designed to promote the importance of local newspapers to their communities. This is the first time that the initiative, organised by the Newspaper Society, is to be supported by a commercial company. Partners in the past have included The Prince’s Trust […]
M&C Saatchi is back in the dock over its latest television ad for internet provider Wanadoo, featuring three youngsters dancing and slamming into each other. The ad, which shows a form of dancing calling “moshing”, has triggered eight complaints to the Advertising Standards Authority (ASA) for promoting violent behaviour. This comes just two weeks after […]
Associated New Media has appointed Ed Couchman as head of display advertising, responsible for all its websites including the Mail online and This Is Money. He joins from the position of sales manager at ad 2-one.
Following recent Diary stories regarding International Marketing Reports (IMR) Football Sponsorship & Commerce report (MW February 24, March 10), IMR manager Simon Rines has contacted the Diary to clarify that, contrary to the impression which may have been given, the report is selling well and no buyer has yet taken the option to return it […]
Sunny Delight Beverages Company (SDBC), the new owner of the beleaguered Sunny D drink brand, is planning a summer onslaught with a new flavour and a television campaign. Saatchi & Saatchi devised the animated character Max Wilde for the brand in 2003, to address the health concerns surrounding the drink. But the character may be […]
Siberia Airlines is tipped to appoint advertising agency The Bank to handle its European advertising campaign designed to support the airline’s rebranding. The Russian airline is changing its name to S7 and is introducing a new green and red livery and visual identity developed by branding agency Landor Associates. The new identity is expected to […]