Media Smart, the Government’s literacy programme which teaches children about the role of advertising, is launching a board game for six- to 11-year-olds which aims to encourage them to think about advertising and its associated career opportunities. The Game of Life Media Smart Edition is being launched by MediaSmart and has been designed by Hasbro, […]
Philip Morris is launching a new Marlboro brand, called Blend 28, next month.
Tussauds Group, owner of Madame Tussauds and Alton Towers, has been bought for &£800m by investment firm Dubai International Capital.
Sony has a hard-earned reputation for high-quality products and so far, an exemplary record of innovation (MW March 17). But what it has failed to do is develop a real, deep brand personality. It may be reliable, but it’s a pretty soulless brand. Around the time it launched the Walkman I thought Sony, more than […]
Brassed Off Britain seriously wounded the direct marketing industry, so rather than seek urgent medical attention, our industry hid under a bush hoping that, in time, the wounds would heal themselves. Come spring, the DM industry would be behaving as if nothing had happened. But the scars remain, and Alan Mitchell’s response to the DMA’s […]
ITV Sales has signed up sherry brand Tio Pepe to sponsor Hell’s Kitchen for the second year.
WWAV Rapp Collins has created an integrated marketing campaign for the Blue Cross to raise awareness of the animal charity.
USA: Broadcast’s dominance as an ad medium is wilting under the onslaught of new media and ad-skipping PVRs.
Amid the furore at the British Press Awards, no one seemed to notice that when the News of the World won its National Newspaper of the Year award, used-to-be-funny-in-the-Nineties comedian Vic Reeves calmly walked on stage and snaffled the trophy. Perhaps the guests were too busy heckling Sir Bob Geldof, or placing bets on who […]
Ubisoft, the computer games company, has announced a partnership with Wrigley Airwaves which will see character Tom Clancy chewing gum in the game Splinter Cell: Chaos Theory.
National Lottery organiser Camelot Group is backing this year’s Local Newspaper Week, the initiative designed to promote the importance of local newspapers to their communities. This is the first time that the initiative, organised by the Newspaper Society, is to be supported by a commercial company. Partners in the past have included The Prince’s Trust […]
It’s been a fairly grotty spring thus far -Âunless you work for Hicklin Slade & Partners, which has devised an unusual incentive scheme: win a prize (a holiday in Florida, plus spending money) for coming up with the best way to make staff happier. (Presumably “send all of us to Florida, with spending money” was […]
Poulter Partners has been appointed to handle an advertising and marketing campaign for Wagg Complete, Wagg Foods’ dog food brand.
As yet another online gaming outfit seeks a stock market listing, it’s clear that wealth, not public welfare, is at the heart of deregulation.
Coca-Cola has restructured its international operations and senior management.